WRITTEN PUBLIC RELATIONS PLAN
COMPREHENSIVE PRESS RELEASE
FACT SHEET (oNE sHEET)
EVENT PLAN
FACEBOOK POSTS
SLIDESHOW
Social media use is a key element in this public relations plan. It has been Rhett’s strongest promoter since the beginning, and together, we have developed a strong and engaging group of followers for his various social media accounts. Although I post on YouTube, Instagram, and Twitter regularly as well, Facebook has been my primary focus for this plan. My main reason for this is that the Rhett Uhland Music Facebook page has more followers, and more active followers, than any of the other social media platforms we use.
Although it can be hard to reach diverse audiences on Facebook, this is the platform that is used by nearly everyone, regardless of demographic. Facebook is also the most practical for a wide variety of posts, including photo, video, no character limit, event creation, business pages, and has the ability for people to contact Rhett or myself directly and quickly.
It’s important to post on social media frequently to ensure that your audience sees and interacts with posts, but it is also important to post them at the correct times and not so frequently that the audience gets annoyed. In my written plan, I included a weekly social media calendar that I created based on research and experiments with social media posts. Although the timing did not always work correctly, I gave my best efforts to follow this calendar in order to maximize audience engagement on social media.
Below are some examples of the Facebook posts I created and posted for the Rhett Uhland Music Facebook page. A few of these posts are promoting upcoming events where Rhett was performing, others are strictly for audience engagement, and some of the more recent ones are promoting the single that Rhett released just prior to Veteran’s Day. Each of these posts, besides the flyer for the Holly Gateway Classics (I had permission to use this photo), includes a photo, video (second post), or graphic that was taken or created by me.
At first glance, creating a slideshow for my client was not my first choice. However, as I considered it, I realized that this video would be a unique and fitting option given my client’s needs. I almost always carry a camera, but pictures of musicians aren’t usually the things people want to see. However, I personally love these pictures and I believe that they represent my client well. Since I also have the files to the songs that Rhett recorded in Nashville, I was able to use the very first country song he wrote as the soundtrack to this slideshow.
Not only will this video make those that know Rhett smile, it will help the rest of his audience get to know him a little better. It also gives the opportunity for his followers to hear a song that he has not yet released, and the pictures with it give it a new emotional appeal. In the end, I chose this element to add to my public relations plan simply because I feel that it showcases the person Rhett is. He is not just a farmer, he is not just a student, he is not just a musician. I think it is important for followers to know who my client really is, and exactly what makes his story special.